COPYWRITER, SILVERSEA GUEST COMMUNICATIONS
Company: Royal Caribbean Group
Location: Miami
Posted on: October 23, 2024
Job Description:
Copywriter, SilverSea Guest Communications This position is
on-site in our Royal Caribbean Headquarters 1050-Miami
Skills, Experience, Qualifications, If you have the right match for
this opportunity, then make sure to apply today.
Journey with us! At Silversea, combine your career goals and sense
of adventure by joining our exciting team of employees. Royal
Caribbean Group is pleased to offer a competitive compensation &
benefits package, and excellent career development opportunities,
each offering unique ways to explore the world.Position
Summary:Responsible for devising, writing and pitching copy from
conception to completion for use in mass digital communications
such as email, SMS, and push notifications. Drives the evolution
and consistent application of brand tone and personality. Delves
into the intricacies of the business in order to provide highly
accurate & quality work by the required deadline. The copywriter
position lives within the company's Guest Communications team,
focusing on campaigns and deliverables to support the guest
experience on luxury and expedition products. Works closely with
the Manager and Analyst, and other members of the Guest
Communications team, as well as Marketing, Revenue, Hotel
Operations, & Deployment for project completion.Essential Duties
and Responsibilities:
- Concept and write email, SMS, and Push Notifications and other
forms of digital/email collateral, as well as digital media,
including web copy, banners and email, special projects, and other
materials for consumer and trade media.
- Coordinate deployment of communications taking into account
market, audience, impact to product, and guest sentiment.
- Partner with department to devise and present multiple creative
conceptual options to deliver on client areas strategic and
business needs.
- Drive brand consistency through ongoing development and
implementation of brand guidelines for copy.
- Ensure timely release of new creative campaigns and
deliverables.
- Provide copy direction and support to other internal client
teams (BI Team, Onboard Marketing, Hotel).
- Proofread and review final material and suggest improvements as
needed.
- Performs other duties as required. This job description in no
way states or implies that these are the only duties to be
performed by the employee occupying this position. Employees will
be required to perform any other job-related duties assigned by
their supervisor or management.Qualifications, Knowledge, and
Skills:
- Minimum of BA in English, Journalism, Advertising, Marketing or
related field.
- 3-5 years writing experience in advertising or related
field.Knowledge and Skills:
- Excellent copywriting, editing, and proofreading skills.
- Knowledge of English grammar and punctuation.
- Knowledge of Universal Spanish grammar and punctuation is
preferred.
- Meticulous attention to detail; clear and concise
communication, commitment to producing quality product; deadline
conscious.
- Familiarity with digital media and mass communications.
- Knowledge of web writing and SEO best practices a plus.
- Software experience in Mac and Windows applications including
Word and PowerPoint.
- Working knowledge of visual design programs considered a
plus.Working Conditions:The work environment characteristics
described here are representative of those an employee encounters
while performing the essential functions of the job with or without
reasonable accommodations. The environment includes office
location, and/or moving inside/outside the office. Responsibilities
include traveling between numerous offices. A high noise level is
possible if visiting shipboard or offsite locations.We know there's
a lot to consider. As you go through the application process, our
recruiters will be glad to provide guidance, and more relevant
details to answer any additional questions. Thank you again for
your interest in Royal Caribbean Group. We'll hope to see you
onboard soon!It is the policy of the Company to ensure equal
employment and promotion opportunity to qualified candidates
without discrimination or harassment on the basis of race, color,
religion, sex, age, national origin, disability, sexual
orientation, sexuality, gender identity or expression, marital
status, or any other characteristic protected by law. Royal
Caribbean Group and each of its subsidiaries prohibit and will not
tolerate discrimination or harassment.
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Keywords: Royal Caribbean Group, Fountainbleau , COPYWRITER, SILVERSEA GUEST COMMUNICATIONS, Advertising , Miami, Florida
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